There's a famous exercise that's used to determine what kind of person you are and it runs something like this:
You're at a party where groups of people have formed around common interests. There are artists, scientists, writers, managers, musicians, sports people, philosophers and a whole host of others (clearly, it's a big party). So which group do you gravitate to first?
Over time, each successive group you join leaves the party (How great a conversationalist must you be?) until you've not only arrived at a prioritised list, but also ended up with a whole load of free food and drink. I can't be certain, but that exercise may be in the excellent career guidance book What Color Is Your Parachute? by Richard Bolles. The point, obviously, is that our choice of peers - or at least, those we like to consider our peers - say something about how we see ourselves.
Today I received an email from Ben Locker about a forum he was participating in, entitled Ask the experts: How to break into copywriting. It was a blend of the inspiring and the maddening, as questions flooded the forum about how to get started and how to stay in the game. And a great way to spend a little time.
Having done some copywriting myself, I was interested in the different perspectives and approaches. I'm not sure at what point in the party I'd be cosying up to the copywriters, but I do know they'd definitely be on my list. It's an art-form every bit as creative as writing a novel. And potentially just as elusive.