Monday, 13 September 2010

A Bug's Life




Today I discovered three things:
1. Ebay ads don't live forever - they get sent to the internet Knacker's Yard.
2. My CV / resume has still been referring out to a link that's been knackered, which might explain why there hasn't been a flurry of similar ad work hitting my inbox. (Well, that's one explanation...)
3. A blog is a good place to archive old material where it can live out its dotage without fear of extermination, at least until the internet reaches meltdown. (Come back Arpanet, all is forgiven.)

The following is an ebay ad I wrote for Kyle, who had decided to part company with this, his much loved vehicle. His brief was for an ad that was original, witty and memorable. I went for a character piece and, with a little tweaking, here's what the finished article looked like. He received inquiries from across the US and sold his Beetle - everyone loves a happy ending.

2001 Volkswagen Beetle- New, Burberry

If you’re looking for a car that makes a statement, then look no further. Yep, this is it – the vehicle of your dreams – a classic 2001 VW Beetle with Manual Transmission. Nothing short of showing up to your destination in an Iron Man suit will get you more attention than being in this car. James Bond may have his Aston Martin, Batman his batmobile and the Scooby Doo gang their mystery machine, but you, my friend, you can have a designer car that will never go out of fashion. Because it’s never been in fashion – no, it’s in style.

I know, I know, it’s not what you’re used to. And people will point and stare, right? Let them gaze on you with envy. Your *sshole neighbor, the douche bag at the lights in his 911 Turbo and every John and Jane on the milk and eggs run to the 7-Eleven. This car makes all other vehicles seem like they have attention deficit.

But it’s not just a pretty face (okay, bodywork then). You want amazing gas mileage? This car has it. Point B from Point A, this car gets you there comfortably and in style. And yes, this kind or originality takes some getting used to. But it drives really well.
Which is great because you'll want to pull away quickly at intersections before the crowds gather. There’s only so many times you want to appear on your local news channel: cool car holds up traffic again; owner of most awesome car in world hassled for autographs in 50mile traffic jam. You get the idea.

So how did I end up with a car like this?
Was it a bet, a creative girlfriend who thought she knew better, or the last VW model in the showroom? It's a long story. Let's just say that I lost the bet, my girlfriend dumped me - for some *sshole conceptual artist - and I worried that all my angry tears might damage the interior.

It was a great car for me, with many happy memories of my two-faced ex, including the tear-stained night she left me, and the time I parked outside a retirement block and the residents all thought they'd developed vision problems. This car will tell you who you're friends are. Chicks love its originality and, by extension, yours (even if you don't have any).

In fact this VW is everything my girlfriend wasn't - it's economical to take on the road, a pleasant ride and handles well. You won't regret it. So why am I selling it? Well, let me say three words to you: Vegas, Road Trip. That’s right, this dream of a car will not only make you happy but the proceeds of the sale will enable me to fulfill a long held ambition to get wasted in the capital city of planet wasted.

Wanna know more? Then here are the specs:
1. 2001 VW Beetle Manual Transmission – so you can play at being in Herbie, only without Lindsay Lohan for company.
2. Roll up windows – kinder to the environment and good exercise for arms.
3. Hardly any "luxury" options – because with a car this good, every drive is a luxury experience.
4. Gets ridiculous, unbelievable gas mileage - honestly. You’ll be laughing all the way from the bank.
5. Runs great – renowned VW engineering.
6. Has tinted windows - otherwise known as counter-paparazzi intelligence. And great for looking mysterious at the lights.
7. Neuspeed Air Intake – yeah, like either of us know what that means! Just know that it’s great for the car’s performance.
8. Cloth interior, no rips or tears, a few coffee stains – lived in but loved. Kinda loved in.
9. Original owner – yes, I was its first and it’ll always respect me.
10. Clean title and title in hand. Sir VW.
11. Only 134,000 luscious and affordable miles on the clock.

The wrap can be removed, but I can't imagine why you would ever want to remove it, you might even make it angry. And you won't like it, when it's angry.

2 comments:

  1. It's a military form of lawn darts....
    No, it was the beginnings of the internet:
    http://inventors.about.com/library/weekly/aa091598.htm

    ReplyDelete