I don't profess to be particularly technically minded; I still don't understand how to get more than a hollow sneer out of my Adsense account, for example (or Absense, as I've lately thought of it). And I also haven't got my head around the finer points of improving the rating on this blog and my fledgling website.
Marketing does interest me though and I regularly re-read It's Not How Good You Are... by Paul Arden, which provides encouragement and inspiration in the wee small hours. It also helps that it's a wee, small book.
No, there are other things I think about when I wake up in the middle of the night. Ghosts, for one - not the spirits of the departed or that theory about locations retaining recordings of images and emotion, under certain circumstances.
The ghosts I'm talking about are the blog visitors who stay for 00:00 and whose presence only registers on my sitemeter as an IP address. Someone once said that the past is an unknown country. That may be true, but these IP addresses are also from an unknown continent and given that there are only seven to choose from, I find that adds to the mystery. Who are they? What do they want? Why don't they stay very long - are they looking for somewhere else to haunt? Even googlebot leaves a calling calling card.
Technical answers on an e-postcard or comment please.
And my thanks to the friend who suggested I leave out a mince pie and a glass of sherry - I'm fairly sure that's only for Christmas visitors.