One year on

It's tempting to see the world of publication - and self-publicaton especially - as purely a numbers game. That makes for a simple equation: 'n' sales = 'n' success. Likewise, using that logic, small sales = small success. But is that always the case?

It's a little over a year now since I took the plunge and self-published Covenant, my fantasy, in ebook and paperback. I was always upfront with others and myself that it was never just about the money. That didn't even register on my top five list:
1. Get Covenant out there.
2. Get reviews.
3. See whether readers got the essence of Covenant, given its mystical and magical heart.
4. Learn about marketing (another form of mysticism and magic, as far as I was concerned), and what works for a book like mine.
5. Go into a bookshop and see Covenant on the shelf.

Okay then, maybe sales / money was hovering around six or seven.

So how did I get on and what have I learned?

1. Covenant is out there and I'm very proud of it. Both the ebook and the paperback versions benefited enormously from my having supportive friends with technical expertise of, on the one hand, formatting ebooks and negotiating the labyrinthine (to me) process of setting everything up on Lightning Source, and, on the other, turning a word doc into an actual book file. I also discovered that one more proofread is worth its way in gold (let me know how you do that). It's all fixed now, but early purchasers may find those few typos make it a collector's item in the years to come!
2. I have a clutch of reviews by people who clearly appreciate what Covenant is about. I mean the deeper stuff - the story behind the story. I can always use more though - just in case anyone is still holding back.
3. Some readers loved Covenant and wanted to discuss it with me. That was fun. Others found it too long and wordy (as opposed to numbery, which only applied to the top right of the page header). Them's the breaks, as they say.
4. What I learned about marketing and sales may be specific to me, but I'm the caring, sharing type:
a) Chain and independent bookshops are not that interested in self-published novels. You can chat for a few minutes, leave a paperback and an ebook on a disc, shake on it and still never hear from them again. They have a business to run and if you can't demonstrate the profitability of your book - or you get your timing wrong - you'd best chalk it up to experience.
b) Giveaways on Kindle help spread the word, but don't hound your Twitter followers with endless (if occasionally witty or ingenious) messages about your opus. Also, freebies do not automatically lead to reviews of any persuasion. I gave away about 300 copies and received a single review - but thanks anyway.
5. I regret to report that I'm still waiting to see Covenant on a shelf in a bookshop. I could sneak one in for effect and have someone take a photo of a delighted me, but that would just be cheating. 

So is that the end of the story then?
Not at all.

I know that Covenant will be a grower and I know that because my portfolio of books is growing. When I read about someone recently who'd written 20 books, I was envious of their productivity. And then I counted up my own books - published and unpublished, novels and others - and it totalled 13. Lucky for some. 

So, although at the moment Covenant is my only full-length novel in print and digitised, it won't be the last. And of course, at some point, there'll be the sequel.

I also know that tribe is really important and I struggled to find the ideal readership for Covenant. I didn't want fantasy readers to try it and find it too esoteric or occult, and I worried that readers of occult books would find it too lightweight to be considered a credible work on the subject.

To some extent I still have that argument in my head. I mean, is Covenant a mystical fantasy, an epic quest, a set of pathworkings, a spiritual allegory, or a book about magic?

The truth is that it's all of those things, and more. You see, that's the thing about a book - it's not just the characters that have lives of their own! It's true of any form of artwork: it is what it is. If you like it, that's genuinely brilliant for the creator. And if you don't, it's a bummer all round, so you'd best move on and find something else more to your liking.

However, if you do enjoy fantasy quests interspersed with ideas about reincarnation, the tarot, pathworkings, mythology, archetypes, magic, mysticism, allegory, the Western Mystery Tradition and the occult, Covenant could be just the thing. That also applies if you have a space in your bookshop!

You can purchase Covenant by clicking on the link: viewBook.at/Covenant 

The End of the Affair

With few exceptions, most of the posts you will ever read about the practice of writing, anywhere on the Internet, will be positive. Sure, there'll be the occasional I submitted my novel to 11 agents...' but the punchline will usually be, 'and the 11th submission came up trumps'.

This post will be a little bit different.

This tale is what you might call the flip side of the coin - the side that lands in the dirt. And pretty much stays there. Except that, viewed from another perspective, it doesn't. This affair is a literary one and full of contradictions.

We'll start at the beginning. Well, not the very beginning because that took place a long time ago - in the 1980s.

My fantasy, Covenant, is a large book. It weighs in at 133,000 words and, believe me, that is the shortened version. It's a quest that involves a range of themes, both archetypal (truth, loss, justice and redemption) and esoteric (altered states of consciousness, reincarnation, and mysticism). Even for the fantasy genre, based on the feedback I've had, I'd say it's a little different.

It has been a long journey. You can find snippets elsewhere in this blog, but the facts are these:

- 20 submissions to agents.

- 40 submissions to publishers, which include Indies.

- Subbed in the UK, USA, The Netherlands, Denmark and South Africa

- Fastest decision time - 1 minute (no unsolicted subs at the moment, thanks).

- Slowest decision time - 1 year, 3 months and 16 days (Baen Books).

- Five contracts offered.

- One was solely for ebook publication.

- One was for a very limited print run.

- Three wanted author contributions from £1000 to £5000.

- One publisher wanted me to commit to buying 150 discounted copies.

High points:

- Being offered each and every one of those five different contracts. Okay, so I declined on the basis of my costs or their distribution model, but in each case - had I the available funds or the profile - it might have worked out. Bottom line? Publishing is a risky business and they wanted me to share the risk.

Low points:

- My editor at Samhain, Terri Smith, approving my book and then passing away before the revised contract could be signed. Followed by the replacement editor turning my book down.

- My ms or return postage not being returned by Capall Bann, and no reply to my phone call / registered letter. And this was after they'd sent me a proposal.

- Saga Whyte Press falling victim to the global downturn before my launch.

- The agent who wanted the 'small amount' of £70 to read my ms sample.

And after affairs, so I'm told, once the recriminations and rationalisations are little more than fading memories, there's a fresh perspective. Maybe it's not always forgive and forget, but it's learn the lesson and move on. The lesson for me was that, after years of subbing and editing, and all of the above, I decided that I don't want to do it anymore. Not with Cov. I do, however, want to see Cov in print.

It took Villayat SnowMoon Wolf Sunkmanitu, a fellow writer and photographer, less than 30 minutes to talk me through the pleasures and pitfalls of paperback self-publication. I know, from the feedback I've received, that there's a niche readership out there. And I used to have a reader group of around 30 people who received a chapter a week. So here's to the end of the affair and the onset of independence.

I aim to complete the proof edit by the end of July and commit to print in August / September.  And I'm waiting to hear about using a cover design from one of my former editors. So watch this space, and if you're into esoteric fantasy epics, you're welcome to join my mailing list.